CRAFTEX

Chemical – PureGym

Overview

PureGym, the UK’s largest and most recognisable low-cost fitness brand, partnered with Craftex to develop a bespoke sanitisation solution that would elevate member confidence and support safe, hygienic training environments across its nationwide estate. The result: a fully own-branded sanitiser, formulated specifically for gym equipment and enhanced with a signature fragrance designed exclusively for PureGym.

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Scenic view of a large mountain range with a lake in the foreground and rolling hills, under a cloudy sky.

Project Scope & Achievements

✔ Custom-Formulated Sanitiser for Gym Environments

  • Tailored chemical formulation engineered to be safe on all gym equipment, including plastics, metals, and coated surfaces.

  • Fast-acting sanitisation designed for high-traffic, high-touch fitness settings.

  • Produced to meet PureGym’s stringent safety and performance requirements.

✔ Bespoke Fragrance Created for the Brand

  • Development of a unique PureGym fragrance, refreshing without overpowering.

  • Reinforced brand identity while improving the member experience.

  • Ensured consistency across all sites as part of the unified hygiene strategy.

✔ Fully Own-Branded Packaging & Design

  • Custom labelling and packaging to align with PureGym’s visual identity.

  • Clear user instructions provided to encourage correct use by members and staff.

  • Supported brand perception of professionalism, cleanliness, and reliability.

✔ Nationwide Rollout Support

  • Manufacturing and supply chain capability to serve PureGym’s expansive UK network.

  • Consistent stock availability ensured seamless adoption across hundreds of sites.

  • Optional training and usage guidance provided to operational teams.

Outcome

The bespoke sanitiser solution played a key role in strengthening consumer confidence, especially during periods of heightened focus on hygiene and safety. By adopting a tailored, brand-specific product, PureGym reinforced its commitment to member wellbeing—while benefiting from a high-performance solution built exclusively for its environment.

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Quote Source

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