Introduction
This privacy policy sets out how Craftex Cleaning Systems Limited (“Craftexˮ) uses and protects your personal data. Important information and who we are

Privacy policy
This privacy policy gives you information about how Craftex collects and uses your personal data through your use of this website, including any data you may provide when you register with us, sign up to our newsletter or purchase a product or service. This website is not intended for children, and we do not knowingly collect data relating to children.

Controller
Craftex is the controller and responsible for your personal data (collectively referred to as "Craftex", "we", "us" or "our" in this privacy policy). If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 8), please contact the us using the information set out in the contact details section (paragraph 9).

1. The types of personal data we collect about you
Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title and date of birth.

• Contact Data includes billing address, delivery address, email address and telephone numbers.

• Financial Data includes bank account and payment card details.

• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.

• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

• Usage Data includes information about how you interact with and use our website, products and services.

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

2. How is your personal data collected?
We use different methods to collect data from and about you including through:
Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• Apply for our products or services.

• Create an account on our website.

• Subscribe to our service or publications.

• Request marketing to be sent to you.

• Enter a competition, promotion or survey; or give us feedback or contact us.

Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns.We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.

Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
Technical Data is collected from the following parties:

• Analytics providers such as Google based outside the UK.

• Advertising networks such as [NAME] based [inside OR outside] the UK; and

• Search information providers such as [NAME] based [inside OR outside] the UK.

• Identity and Contact Data is collected from publicly available sources such as Companies House and the Electoral Register based inside the UK.

3. How we use your personal data
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract, we are about to enter into or have entered into with you.

• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.

• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/Use: To register you as a new customer
Type of Data: a) Identity (b) Contact
Legal Basis: Performance of a contract with you

Purpose/Use: To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us
Type of Data: (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications
Legal Basis: (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us)